I was over there for a week last month. I saw many Powerlesstrokes, a few CTD, two SDs, one 240/300D, and one TD. I saw about as many Diesels in that week as I do in a day here.

I don't remember a lot of TV ads, but the National Geographic ads, the various publication adds tauted the 300D being the "most economicaly refined" car for $32,000. They also displayed the 240D as a car of science, and what not. But the early TV spots were more about the "engineered like no other car" ability.