73MB280SEL: What does "sholin" mean?

I know you guys are right re: cracking and the refining process, and the heat required. However, this product isn't trying to make gas or diesel fuel from heavy oil, as refining does. I am as big a skeptic as anyone, yet I still think there's a chance this product may work as described. Today I called the Harley-Davidson dealer here as they are also the Fitch dealer in this area. They'll have to order the unit I need, but they said they recommend the product for use in their bikes. They've tested the product in a softail, using a dyno before and after, and saw a gain of 4-something in horsepower, which is about an 8% gain. There are similar independant results from auto and marine testing as well, with a Toyota Landcruiser diesel reporting an 18% increase in fuel economy. Nonetheless, you may be right, and if afterwards it turns out you were, I'll be the first to say so.

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1982 Mercedes-Benz 300CD
1982 Mercedes-Benz 240D - stick