It happens out here too. (AZ) I don't know. I think it's kinda like biker patches that say "In memory of Spider" etc., just a wider audience. The one I didn't get was the one that said "In memory of Steve P. Miss you big brother. Loud pipes, Big rims" which I would have somehow understood if the car in question looked like Steve's beloved ride of whatever type; but it was a bone stock Toyota...