Thanks to you and the previous responders.
I did some searching before I asked here. It was the plethora of available types and brands which is a bit overwhelming.
I'd like to understand the differences and make the best choice - not really a money thing. having rim leaks is a pain.
here is a general search / first cut
https://duckduckgo.com/?q=tire+mounting+lubricant&t=ffab&atb=v275-1&iax=shopping&ia=shopping
Then click the walmart box and see how many there are at Walmart alone!