There are specialized "industrial" coatings and paint, and there is regular concrete or "porch" paint.
Concrete or "porch" paint is fine in non-dynamic settings where there is no more than light foot traffic.
Tire friction generates enough heat to degrade the chemical adhesion between ordinary paint and the concrete surface to "lift" the paint.
Industrial coatings withstand that type of heat as well as surface abrasions from moving heavy loads around. I watched someone demo their new coating using a fork lift truck and having the wheels spin "in place", leaving a smoky tire smell and huge black tire residue. The residue wiped right off, and the coating remained in place with no damage.
The aggregate coatings have a grainy, pebbly surface, and are slip resistant.
Surface preparation is the key to getting good results, and most do-it-yourself products are warranted only if the prep work was done properly...so I'm just letting the pros do it for peace of mind...even though I have to park all three MBs out in the weather for about a week!!!
I'll make sure I don't pick the hail season to do this...
